Each year presents a perfect moment to appreciate your clients and employees. You could choose Christmas, birthdays, Thanksgiving, Easter, employees’ week, customer service week, and so on. Gifts send a message of gratitude to your clients and employees for all that they do and show them that you value them. Nonetheless, there are certain things that must follow to avoid messing things up with your gift. They are:
Showing preference when offering gifts to your staff is inappropriate. It makes them feel that some of them are more superior and this could affect their productivity negatively. Ensure that the gifts are similar and if they have to be different, their value should not differ substantially.
While uniformity is important when gifting employees, it doesn’t have to apply to your clients. Giving them a gift that is in line with their preferences can help to give them a gift that makes a lasting impression because the gift will feel personal.
Unique and specialized gifts can make your clients feel special. Putting a mark of them on the gift will certainly cheer them up.
Never fall for the idea of selecting gifts which are too specific to a person’s personal taste and habits such as a cigarette box, bar set, etc. unless you are sure that they wouldn’t mind receiving that kind of item which you offer them. Maintain your gifts neutral and unisex.
Always remember that we come from different upbringings and what is acceptable in one region might not be appreciated in another setting. For instance, wine is a perfect gift in the Western countries, but might not bring the same effect when offered to someone from the East unless they actually love wine.
Note that, some gifts create an instant connection and work all the time. They are classic and may include a box of chocolate, assorted sweets, fruit basket, and so on.
Always make sure that your gifts are of excellent quality, especially when giving them to your clients. Gifts of poor quality can give your clients the impression that you do not care about quality and this can hurt your business.
Never leave the price tag of your gift no matter how expensive it is. Let the person find out the value of your gift by themselves if they are interested.
When giving out gifts in bulk, you should take advantage of various deals that can help you save money. Approach the businesses which provide the sort of things you want to offer.
The way a gift looks is critical. It usually is the first thing that strikes the eyes of those whom you offer the gift to. It is worth spending time on the packaging and presentation.